Videos
Selected YouTube work, with my role and the result for each. View counts as of November 13, 2026.
Proven Winners Direct · Sep 2025
Top 5 Must-Have Proven Winners Hydrangeas to Plant this Fall
My role: I chose the keyword strategy, shot and edited this video.
Result: 44,000+ views and nearly $1,500 in sales in 14 months; the channel’s #3 most-viewed long-form video of all time.
Proven Winners Direct · Plant of the Day series
Plant Of The Day: Hydrangea Week July 14 – July 20 (30% Off)
My role: I took the original Plant of the Day concept, a standalone 1-minute video for each plant, and reshaped it into one longer episode with a single host featuring every plant, then independently integrated Google Shopping with YouTube so the featured products were linked right in the videos, which sent the series’ sales sharply higher than before. I shot, edited and published the episodes.
Result: $4,300 in sales and 41 orders (2025, YouTube Analytics), the channel’s #1 video by sales in 2025.
Proven Winners main channel · Jul 2026
2027 New Varieties
My role: Co-directed, provided B-roll and reviewed the marketing agency’s final cut, working from my director’s plan.
Result: 31,000+ views.
Commercials
Proven Winners Direct · Streaming commercial · Fall 2025 · 0:30
30 Second Fall Commercial For Streaming
Shot and edited this 30-second commercial for Proven Winners Direct, which aired on streaming services in fall 2025. Script written by the on-camera host.
Creator collaborations
Proven Winners main channel · Oct 2026 · YouTube Short
Fall is for Planting!
Shot and edited in collaboration with Matthew Ingram (The Southerner’s Garden), a content creator who partners with Proven Winners. 3,000+ views.
Freelance editing
Since September 2023 I’ve worked remotely as a freelance video editor for MarketScale, editing business social videos, podcasts, commercials, presentations and training content.